Serving The Villages® & Central Florida

Before you sign,
call Silver Keys.

Independent vehicle guidance for seniors and their families — buying, selling, downsizing, or settling an estate. We work for you, never the dealership.

Transparent Insured Independent
A happy retired couple with their new car
Your advocate.
Your peace of mind.
Independent
We represent you, not dealers or sellers.
Experienced
Decades inside the automotive industry.
Compassionate
Patient, respectful guidance every step.
Transparent
Honest advice, clear pricing, no agenda.
Local
Proudly serving The Villages® & Central FL.

Services designed for life's transitions

Clear, flat guidance at every stage — with honest advice and no hidden agenda.

Buying a vehicle?

Buying Advisory

We help you find the right vehicle, compare new and used options, value your trade, review warranties, and negotiate — so you buy with total confidence.

starting at
$795
Get started →
Selling a vehicle?

Selling Concierge

We determine fair market value, choose the best selling strategy, gather competitive offers, and review the title and paperwork from start to finish.

starting at
$495
Get started →
Lost a spouse?

Estate Vehicle Assistance

Compassionate help valuing and selling a loved one's vehicle, coordinating paperwork and family, and easing the stress during a difficult time.

starting at
$595
Get started →
Thinking about stopping driving?

Vehicle Transition Planning

Thoughtful guidance on downsizing, transportation alternatives, and disposing of a vehicle — planned carefully and respectfully with your family.

per hour
$150
Get started →
The Deal Review Service

Already have an offer? Send it to us first.

Thinking about buying a vehicle? Send us the proposal before you sign. We'll review every line, catch the costly add-ons, and tell you plainly whether it's a smart decision.

Request a Deal Review
Flat fee
$199
One proposal, fully reviewed.
Could save you thousands.
Eric Goodmanson, founder of Silver Keys
Eric Goodmanson
Founder & Advisor
A message from the founder

"I've spent my career in the automotive industry — inside dealerships, on the sales floor, and behind the scenes. I know exactly how the system works."

Silver Keys was created to help seniors and their families navigate vehicle decisions with confidence — and avoid the costly mistakes I've watched far too many good people make.

You have a choice. Let me be your advocate.

— Eric

Trusted by families

Eric helped me sell my husband's car after he passed. He handled everything with such kindness and professionalism. I couldn't have asked for a better experience.

Mary B.
The Villages

I was about to make a big mistake buying a car. Eric reviewed the deal, caught the add-ons, and saved me thousands. Absolutely worth it.

Jim L.
Leesburg

Silver Keys took the stress out of an estate sale. Everything was handled quickly, fairly, and with complete transparency.

Susan R.
Wildwood
Free Consultation

Let's talk it through.

Tell us a little about your situation and the best time to reach you. Eric will personally call you back — usually within one business day. No pressure, no obligation.

We'll never share your information. No obligation.